Discover Tina’s work and watch her reviewing portfolios live from OFFF.
Tina Touli is a London-based graphic communication designer specialised in branding, packaging and editorial design. However, that does not stop her from exploring different areas, such as illustration, typography, webdesign, bookbinding, programming, etc.
She has worked in different studios, such as CHK Design, Pearlfisher, Nalla Design, Yalos Branding and Earthblink, and as a freelance graphic communication designer, producing a variety of different design applications.
She’s a graphic communication designer who works in multiple fields she also likes using different medias (paper crafts, digital design, web design, coding, book binding). She works with different fields trying to keep each project new and unique, something fresh everytime).
BIG CLIENTS: Tate, Waitrose, UAL
Waitrose drinks festival, didn’t have any branding before coming to her to design.
Waitrose had a few images they liked the style of/what they wanted but she asked if they could be more creative with it. She was looked at the branding for some of the items in Waitrose and thought about how well designed, fun and simple they are.
Tried to make the magazine clean and elegant so white space, contemporary. Waitrose liked the idea even if it was miles away from what they originally wanted (this proves that sometimes the client doesn’t know what they truly want, and its our job as designer to figure it out! However, they did have a few comments, they felt some of the illustrations were a bit too old fashioned and the photography was bit dark and not that inspiring enough. She went back to the original illustrations and focused more on the drinks production. They went back over the photography and went for bright, colourful photographs this time.
Fun fact: She is incredibly fast using illustrator.
Heres a question that someone asked during the live stream:
Bang asked – how does coding help with graphic design?